Overview
Flex is an Orange sub-brand that allows you to quickly select a cheap plan or move a number from another operator. The product page was quickly prepared and after some time it stopped meeting new business requirements. Additionally, visually in many places the project was not coherent. The idea was to do something about it.
Role & Duration
UI/UX Designer, Visual design, Prototyping
Jan 2020 - Jan 2021
Jan 2020 - Jan 2021
Target and challenge
The old application did not allow for the development of new functionalities. It was also not prepared for mobile devices. In the course of heatmap analysis and heuristic analysis, additional problems emerged that had to be addressed with stakeholders. I decided used the design thinking methodology to organize all the information with the client once again. Additionally, UX tests were conducted during the design stage. The final element of our work was the creation of a new design system, which was meant to be scalable and flexible for further platform development
Solution
To complete the work on this project and deem it a success, it was crucial to focus on what the business expects and its current challenges. On one hand, it was about creating a visually coherent product, which would have its unique branding across the entire corporation. On the other, it was about preparing the entire environment and organizing processes so that they were understandable for clients and allowed for easy addition of new features. Creating a new design system from scratch and implementing it with developers in a low-code format reduced the amount of code and enhanced the flexibility of the entire application.
I set myself the goal to make the new design something unique in the scale of the orange corporation. To make the appearance take on the character of a brand.
Redesign was made for each subpage. It allowed to add new content, as well as new functionalities such as choosing phones for the plan
The design of the product page has of course been adapted to the mobile version. This was crucial for this project
It was prepared according to the atomic design methodology.
Results
Nearly a year of work produced substantial results. The application became consistent. Processes were streamlined, and UX bugs were addressed. A unified brand was established. The application was rewritten using low-code. The business met its objectives and could concentrate on the development of subsequent modules. The new processes resulted in a 25% increase in new subscriptions.
